Sanjay Sharma, Designer
Sanjay Sharma is the designer behind Loka Lifestyle.
With great commitment and creativity, Sanjay has been designing trophies for the past 11 years and is today considered to be one of the finest trophy designers. He is acknowledged as the trophy designer who changed how trophies are perceived from mere objects to creations of art with an identity and soul. He has brought about a major shift from the classical 'Cup' and 'Shield' designs to more abstract creations that invoke emotions of recognition and awe from the observing masses, sense of acknowledgement, satisfaction from the winners and pride from the organizing body.
Sanjay has created many visible and prestigious awards for Loka Lifestyle that have today become iconic. The much acclaimed 'ICC AWARDS' – the “Oscar’s of cricket” is one such iconic creation. There are many more awards for various categories including sports, social achievements and lifestyle that have become iconic in their own categories.
Of Indo-German descend, Sanjay Sharma in his other corporate avatar has wide experience in the Luxury and lifestyle segment. An expert in the luxury and lifestyle segment, he as the Director of Swarovski India Pvt. Ltd. is credited with launching Swarovski’s India operations in 2001 and for catapulting the brand among the best recognized and admired luxury brands in India a decade of his 13 year tenure. His understanding of luxury is far reaching and in various segments that include fashion, jewelry, shoes, accessories and art.
An active and competitive sportsman, Sanjay realized the need for awards and trophies that carried a 'soul' and carried the stamp and recognition of achievement for both the winner and the observer. As a passionate sportsman with a creative bent and sound understanding of luxury, Sanjay took upon himself to change the lifeless objects being handed out since decades. He decided to give these objects a life, a soul. It is this passion that has been the driving force in creating designs that a winner deserves to cherish for all the hard work in getting to the pinnacle of his or her sport or career.